★ For Destination Marketing Organisations
The newsroom built for DMO comms teams.
Fifty partners. One of you. A board that wants press coverage by Friday. Press Pilot collects partner stories, helps you draft them, pitches them to travel and regional journalists, and proves the coverage back to your members and funders.
The DMO shape
You're amplifying other people's brilliant work. We get it.
Hotels, attractions, operators, events, member experiences. Every one of them has a story this month. The trade press wants the angle. The regionals want the visitor numbers. The board wants the share-of-voice chart.
Partner intake that respects your brand
A branded portal partners actually use. You stop being the inbox triage layer.
Travel-press first
Our journalist database is heavy on travel, regional and trade, the patches DMOs actually pitch.
Member-renewal evidence
Coverage credited to the right member, ready for the renewal conversation.
Multi-region, multi-language
If you sell into the US, IE, CA and AU as well as the UK, we'll keep the patches separate.
Funder-ready reporting
Quarterly funder updates that don't need a designer or a panicked all-nighter.
Board chair's dashboard
A live link for your chair. No more 'can you send the latest numbers?'
A typical week
Monday to Friday, with Press Pilot.
- MonPartner submissions land overnight. AI drafts ready for your edit by 9.30.
- TueApprove drafts, schedule three pitches, brief one journalist on a longer-lead piece.
- WedCoverage starts landing. Mentions auto-credit to the right campaign.
- ThuMember preview of next week's coverage report. No spreadsheets.
- FriBoard chair already opened the dashboard. You actually leave at five.
The DMO reality
Fifty partners, one inbox, a board meeting on Thursday.
DMO comms teams sit in a very particular bind. The hotels, attractions and operators in your patch each have a brilliant story this quarter - a new chef, a refurbished wing, a record season, a sustainability milestone. They want airtime. You want airtime for them. The travel desks want angles, the regionals want visitor numbers, and the board wants a chart that shows the levy or the grant is doing its job.
What usually gives is your week. The inbox becomes the bottleneck. Drafts pile up in WhatsApp threads. Coverage lands but nobody traces it back to the right member. Friday afternoons disappear into spreadsheets nobody will open. Press Pilot is built to take that grind off the desk - the intake, the drafting, the targeting, the credit, the rollup - so the team can spend the week on the work that actually needs a human: the calls, the relationships, the storytelling.
"The Monday morning fire drill is the thing we set out to kill. If your DMO still has one, we haven't done our job."
A day in the life
Thursday with Hannah, Head of Comms at a coastal DMO.
Hannah looks after 62 partners, reports to a board of nine and a city council, and runs the press desk on her own three days a week. Here's what a Thursday looks like once Press Pilot is in.
08.10
Coffee, then the Press Pilot inbox. Overnight: a boutique hotel submitted an autumn package, an attraction confirmed a record half-term, an operator wants to flag a sustainability award. All three drafts are already roughed in.
09.20
Hannah edits the hotel piece in her house voice, swaps the headline, approves the operator's quote. Two clicks, both pitches sequenced to the right travel-trade patches with embargo Friday 06.00.
10.30
A regional daily journalist replies inside the platform asking for an image and a second quote. Hannah pulls both from the asset library without leaving the thread.
12.45
Lunch walk along the prom. The phone's quiet because the coverage tracker emails itself to the chair at noon.
14.15
Board meeting prep. Hannah opens the live dashboard - share-of-voice up 18% on last quarter, eleven members with coverage this month, three with none. She schedules outreach calls to the three.
16.00
Coverage from yesterday's embargo starts landing. Each mention auto-credits to the right partner. A member emails to say thanks; she replies with a one-line link to their own dashboard.
17.05
Friday's preview report is already drafted. Hannah adds two sentences of context for the board chair, hits send, closes the laptop.
What Hannah sees
The DMO Monday-morning view.
Member submissions
Review content submitted by members and generate press release drafts.
- Anya WhitfieldNew visitor centre opens at Harbour QuayAttractionSpringTourismHeritageDrafting
- Marcus AdeyemiMembers report strong Easter tradingTrendHospitalityRetailUsed
- Priya ChandraFestival of Light returns for tenth yearEventSummerCultureCommunityUsed
- James HollowayApprenticeship cohort grows 40% YoYSkillsWorkforceNew
- Eleanor PikeIndependent retailers extend opening hoursMember newsRetailNew
Bring Press Pilot to your destination team.
A 30-minute demo using your real partner list. We'll show you a Monday morning that doesn't feel like a fire drill.
Book a demoOr read the 30-day plan before you commit.