For Shopping Centres
Tenant launches, events, footfall stories - across every centre.
One newsroom for your whole portfolio. Press Pilot keeps the messaging consistent, the tenants happy, the regional press well-fed and the asset manager's review pack ready a week early.
The portfolio shape
Twelve centres. One press lead. A landlord that wants the rollup by Tuesday.
Press Pilot is the layer between centre managers, tenant marketing teams and your asset owner - turning local activity into portfolio-level coverage and a board pack you didn't have to spend the weekend on.
Tenant submission portal
Branded per centre. Tenant marketing teams submit launches, openings and events directly - no chasing.
Multi-centre dashboards
Roll up coverage and reach across the portfolio for the asset-manager review. Per-centre cuts on demand.
Seasonal & footfall campaigns
Templated campaigns for Christmas, half-term, back-to-school, late-night openings and pop-ups.
Centre-manager reports
Each centre manager gets their own dashboard. The monthly PDF chase ends.
Local press, kept current
Regional dailies, radio bookers, parenting and lifestyle press, segmented per catchment.
Landlord & investor packs
Quarterly portfolio packs ready for asset owners, lenders and prospective investors.
A typical season
From the first tenant brief to the asset-owner review.
- BriefSeasonal campaign briefed once. Centre-level variants generated from the same source for every site.
- PitchEach centre's stories pitched to local and regional press by patch. National pieces queued for the flagship.
- TrackCoverage, footfall and dwell-time signals pulled into one place. The marketing meeting takes ten minutes, not an hour.
- ReportPortfolio rollup auto-built. Asset-manager review and investor update pulled from the same data set.
The portfolio reality
Twelve centres, one press lead, and a landlord that wants the rollup by Tuesday.
Shopping-centre comms is a portfolio sport played with a five-a-side team. Each centre has its own tenant mix, catchment, local press list and seasonal calendar. Each centre manager wants their site treated like the flagship. The asset manager wants the quarterly rollup with the headline numbers up and to the right. The investor pack needs the same data dressed differently. Everything is due by Tuesday.
Press Pilot turns that into one workflow. Tenant marketing teams submit launches and openings through a portal branded per centre. Seasonal campaigns are briefed once and adapted automatically per site. Coverage and footfall sit in the same place. The centre manager gets their own dashboard. The asset-owner pack builds itself. The press lead spends Tuesday on the work that needs a brain, not on data wrangling.
"Before Press Pilot, the asset-manager review was a two-day job. Now I open the rollup, write the commentary, send. Twenty minutes."
A day in the life
A pre-Christmas Wednesday with Aisha, Portfolio Press Lead.
Aisha covers press and PR across twelve shopping centres, from a city flagship to four community-anchored sites. Christmas is the busy quarter.
08.15
Opens Press Pilot. Overnight tenant submissions: a flagship store's pop-up, a centre-wide late-night opening, a charity grotto, three independent openings across the smaller sites. Drafts are roughed in per centre's tone.
09.30
The Christmas seasonal campaign briefed three weeks ago has auto-generated centre-level variants. Aisha reviews the four that need a human eye, approves the other eight as-is.
10.45
Pitches out. National retail trade for the flagship pop-up, regional and parenting press for the grotto, local weeklies for the independent openings - each by patch, each by catchment.
12.00
Centre manager at a community site calls - she wants to know if the late-night opening earned its keep. Aisha opens her dashboard, pulls coverage and footfall side-by-side. Lift is 14%. The centre manager forwards the screenshot to her tenant WhatsApp group.
13.30
Asset-manager review prep. Aisha runs the portfolio rollup - share-of-voice, coverage value, footfall correlation. Two centres are underperforming. She flags them for a campaign-team look.
15.00
Investor pack request comes in from finance. Aisha exports the same data in the investor template. Adds a one-page narrative top sheet. Sent in under an hour.
16.20
Coverage from yesterday's pitches lands across three regional dailies. Each clipping auto-credits to the right centre and the right tenant. The tenants' dashboards update themselves.
One newsroom for the whole portfolio.
A 30-minute demo, tailored to your organisation. No slideware. We'll use your real partner list and show you what week one would actually look like.
Book a demoOr read the 30-day plan before you commit.