For Leisure Trusts
Community impact stories that win the next council renewal.
Press Pilot helps leisure trusts turn participation, partnership and outcome stories into local coverage, and into evidence for the next contract review - every centre, every programme, every quarter.
The leisure trust shape
Twenty sites. A contract that comes up for review. A board that wants social value, on paper.
You're delivering social value across a portfolio of pools, gyms, community centres and outreach programmes. Press Pilot turns that activity into coverage and into the council-ready report that earns the next contract.
Site-by-site story intake
Every centre, pool and community programme submits through the same simple form. The press team stops chasing.
Outcome-first reporting
Participants, hours, social-value pounds and KPIs, alongside the coverage that proves it. One source of truth.
Council-ready packs
Quarterly packs that map directly to your council's outcomes framework. Renewal evidence on tap.
Partnership amplification
Schools, NHS, charity partners - co-credited and tracked in one place. Funders see themselves in the work.
Local press, well-tended
Regional dailies, parish magazines, local-radio bookers, kept current and segmented by patch.
Programme launch playbooks
Templated campaigns for new programmes, holiday clubs, learn-to-swim and over-60s outreach.
The renewal pack
What lands on the council's desk.
- 01Participation numbers per site, segmented by audience and outcome category.
- 02Social value calculated against the council's preferred framework, with sources cited.
- 03Coverage clippings tied to the programmes the council asked you to prioritise.
- 04Partner statements pulled directly from the comms inbox - schools, NHS trusts, charities.
The leisure trust reality
The contract is won in the community before it's won in the council chamber.
Leisure trusts have one of the hardest comms jobs in the public realm. You're delivering social value across pools, gyms, community centres, holiday clubs and outreach programmes - often with a contract that runs five years and a renewal that hinges on whether the council sees the outcomes. Local press is where most of that visibility happens. And local press is exactly where most trusts have no time to play.
Press Pilot is the system that closes the loop. Centre managers and programme leads submit stories through one portal. The AI drafts in the trust's voice. Pitches go to the regional dailies, parish magazines and local radio that the council actually monitors. Every clipping is tagged against the outcomes framework the contract is written around. By renewal year, the evidence pack has been compiling itself for months.
"When the council does the contract review, the question isn't whether we did the work. It's whether everyone could see we did it. Now they can."
A day in the life
A Thursday with Marcus, Communications Lead at a 22-site leisure trust.
Marcus has one comms colleague and 22 venues to cover, from a flagship leisure centre to a Saturday outreach programme in a church hall.
08.45
Overnight intake from the sites: a learn-to-swim class has hit its 500th graduate, an over-60s walking group has been running a year, a teen boxing programme has won a council grant. Drafts are roughed in, outcomes tags pre-applied.
10.00
Marcus approves the swim story, edits the walking-group piece to credit the GP partner, holds the boxing story until the grant funder confirms the announcement window.
11.30
Pitches out. Local weekly and parenting press for the swim milestone, regional health trade and local radio for the walking group. Each one tied to the social-value outcome category the council reports on.
13.00
Calls a centre manager whose site hasn't submitted in three weeks. Pulls up the dashboard together - she has eight stories in flight she hadn't recognised as press-worthy. They draft two on the call.
14.30
Coverage from Tuesday's pitches lands. Marcus tags two pieces against the council's healthy-ageing framework. The renewal evidence pack ticks up by itself.
15.45
Funder reporting. A national charity that part-funds the outreach work wants a quarterly update. Marcus exports the cut - coverage, participants, outcomes - in three clicks.
16.50
Drafts the chief exec's monthly note to trustees. Two paragraphs of context around a dashboard view that the trustees can click into themselves.
Earn the next contract in coverage and outcomes.
A 30-minute demo, tailored to your organisation. No slideware. We'll use your real partner list and show you what week one would actually look like.
Book a demoOr read the 30-day plan before you commit.