About
The platform we wish membership organisations had had years ago.
Press Pilot exists to close the quiet gap between brilliant member stories and the press coverage those stories deserve.
Why we built this
A gap that has frustrated members and the people supporting them for years.
On one side: hundreds of small businesses, community enterprises, and local organisations, doing genuinely interesting things, employing real people, shaping their industries. They have stories worth telling. But getting those stories into the press takes time, expertise, and tools they simply don't have.
On the other side: membership organisations, trade bodies, and networks who want to support their members, and who need to demonstrate the value of membership, but who lack a scalable way to collect member content, turn it into publication-ready press releases, and get it in front of journalists.
The result: great stories go untold. Member organisations send annual surveys asking "how can we help?" while their comms teams wade through email threads chasing content and cobbling together press releases in Word documents.
Press Pilot was built to close that gap.
Our story
From the intersection of communities and stories.
The idea came from a career spent at the intersection of communities and stories, working in and around small teams where amplifying under-represented voices wasn't just a principle, but the actual job.
We saw, again and again, that the organisations most committed to championing their members were often the ones most stretched to do it. The goodwill was there. The stories were there. The tools weren't.
"Small businesses have always had great things to say. They just haven't had a platform that makes it easy to say them at scale."
We built Press Pilot for the comms manager at a regional chamber who is managing everything from the newsletter to the awards ceremony. For the trade body that wants to put its members in front of national journalists but has no playbook for doing it. For the membership director who needs to prove, at the AGM, that belonging actually means something.
What we do
From submission to coverage, on one platform.
Press Pilot replaces the spreadsheets, email threads, and disconnected tools that membership organisations use to manage their PR, with a single platform that takes members from submission to coverage.
- 1
Members submit their stories
Through a branded self-service portal, no email chasing, no forms lost in inboxes.
- 2
AI drafts the press release
Aligned to your organisation's voice, combining one or more member submissions into a publication-ready release with headline, standfirst, body, and quote.
- 3
You review and distribute
To your media lists with one click, with real-time tracking of opens and clicks per journalist.
- 4
Members get notified
When their content appears in a release, and receive a personalised report showing exactly how their story travelled.
On top of PR, Press Pilot generates SEO-ready web copy and platform-tailored social posts for every release, so one piece of member content becomes a full communications package.
Who we work with
Press Pilot is built for organisations where members are the story.
Chambers of commerce and business networks
Amplifying the voice of local business.
Trade associations and professional bodies
Demonstrating member value and sector influence.
Destination management organisations
Turning partner stories into regional press coverage.
Charities and community networks
Beneficiary and partner stories that deserve a wider audience.
Sports governing bodies, leagues and clubs
Grassroots, professional and event stories collected centrally and pitched to sport and regional desks.
BIDs and place partnerships
Using collective investment to amplify the messages of levy-payers, with evidence ready for the next ballot.
Whether you have 50 members or 50,000, if your members have stories that deserve coverage, Press Pilot is built for you.
The team
A small team that's done the job, not just sold the tool.
Rosa Linwood
Co-founder & CEO
Eight years running comms at a south-coast DMO. Built Press Pilot because she got tired of building it badly in spreadsheets.
Tomas Bryne
Co-founder & CTO
Previously engineering lead at a UK newsroom platform. Quietly opinionated about clean APIs and honest dashboards.
Amara Okafor
Head of Customer Success
Spent six years onboarding charities and councils onto enterprise tooling. Now makes sure none of our customers feel that way.
Henry Pell
Lead Product Designer
Type and grid nerd. Reads more press releases than is healthy. Owns the line between calm and dull.
Let's talk
We'd love to show you what Press Pilot can do for your organisation.
Book a demo and we'll walk you through the platform with your own use case in mind.
press-pilot.com
Ready to see what's possible for your members?
A 30-minute demo, tailored to your organisation. No slideware. We'll use your real partner list and show you what week one would actually look like.
Book a demoOr read the 30-day plan before you commit.