For Housing Associations
Tenant stories. Development openings. ESG reporting that's read.
Press Pilot collects stories from across your housing stock and turns them into coverage the regulator, the board and your tenants can all see - with consent, sensitivity and approval workflows built in from the first draft.
The housing shape
A regulator, a board, a tenant base, and a press desk of one.
You're trying to tell a service story and a social-purpose story at the same time, to audiences who measure you differently. Press Pilot keeps the evidence aligned, the consent watertight, and the reporting ready.
Tenant-led stories
Resident submissions captured with consent, sensitivity and approval workflows. Nothing leaves the building before it's right.
Regulator-ready evidence
ESG, social value and resident-impact coverage logged against the right reporting framework, automatically.
Development & opening campaigns
Templated pitches for completions, openings, partnerships and ribbon-cuttings. Pre-built press packs on file.
Multi-region newsrooms
Separate workspaces per region or sub-brand, one consolidated board view. No duplicated work.
Crisis playbooks
Holding statements, stakeholder maps and approval chains ready before you need them. Calmer hours when it matters.
Trustee & funder packs
Quarterly impact packs that map to your strategic framework, ready for board and funder review.
What's different
Built around the way housing comms actually works.
- 01Consent capture is the first step in the workflow, not a panicked afterthought before publish.
- 02Stories tag themselves against TSMs and ESG categories so reporting compiles itself.
- 03Sensitive stories route to the right safeguarding leads before any draft is approved.
- 04Coverage maps back to the development, region and resident - never just a generic clipping.
The housing reality
Two audiences, one story, and no margin for getting it wrong.
Housing association comms is a job with two readers. The regulator and the board are reading for evidence: TSMs, ESG outcomes, complaints handling, resident-impact data. The tenants and the local community are reading for trust: are the lifts being fixed, is the new development going to be any good, is anyone listening when something goes wrong. Both sets of readers find out about your work through the press as much as through your own channels.
Press Pilot is built to make that work safer and faster. Consent capture is the first step in the workflow, not a panicked afterthought. Sensitive stories route to safeguarding leads before they ever reach a draft. Coverage is logged against the right reporting framework automatically. The result is a press operation that treats residents with the care they deserve, and gives the regulator the evidence they ask for, without the press lead working every weekend.
"The first thing the platform asks is whether the resident wants their story told. That alone changed how the team feels about the job."
A day in the life
A Monday with Sam, Head of Communications at a 28,000-home association.
Sam runs a comms team of four covering three regions, a regulator relationship, and a tenant base who deserve better than a press release at them.
08.20
Opens Press Pilot. Weekend intake: a resident-led community garden has won a local award, two new completions handed over Friday, a complaint resolution Sam's regional lead wants to share publicly with consent.
09.00
Triage. The garden story has consent on file from all three residents named. The completions need photos from the development team. The complaint story routes automatically to the safeguarding lead for sign-off before any draft.
10.30
Drafting review. The AI has written the garden piece in the association's voice, named the right partners, and pulled in the funding-credit line the trust requires. Sam edits two sentences and approves.
11.45
Pitches go out. Local daily and parish magazine for the garden, regional housing trade for the completions. The complaint story holds until the safeguarding lead signs off later in the week.
13.15
Regulator prep. Sam pulls the quarterly evidence pack - every piece of coverage automatically tagged against TSM categories. The board pack will be ready by Wednesday without a single late night.
14.40
Crisis playbook drill with the duty team. Holding statements, stakeholder map and approval chain are all live in Press Pilot. The team runs the scenario in 22 minutes.
16.00
A resident calls, worried her story has been shared without permission. Sam pulls up the consent log inside the platform, walks her through it, sends her the dashboard view of what's published. The trust holds.
A press desk your regulator, board and tenants all trust.
A 30-minute demo, tailored to your organisation. No slideware. We'll use your real partner list and show you what week one would actually look like.
Book a demoOr read the 30-day plan before you commit.