Module 02 · Pitching & distribution
Your relationships. Properly used.
Upload the media list you already own, segment it the way you actually pitch, send personalised emails from your own domain, and see exactly who opened and clicked. We don't ship a built-in journalist database, and we'll tell you why.
What's inside
Outreach for teams who already know who to call.
Bring your own media lists
Upload your existing contacts by CSV, or sync from a Google Sheet, Airtable or CRM. Most comms teams have spent years building the relationships that matter; you keep ownership of them.
Segment in the way you actually pitch
Group contacts by beat, region, masthead, last-contacted date or any custom tag. Pitch the right twelve journalists, not a blast to two hundred.
Pitch templates that breathe
House-style templates with personal-touch slots. The AI drafts a personalised intro per journalist; you sign off. You're not sending the same email twice.
Authenticated sending from your domain
Pitches go from press@yourdomain.com with SPF, DKIM and DMARC set up properly. One page of DNS for your IT team and you're done.
Open and click tracking per journalist
See who opened, who clicked the press room link, who forwarded it on. Warm leads bubble to the top of the follow-up list automatically.
Embargoes, follow-ups and quiet hours
Schedule by region and working hours, set follow-up cadences, honour 'please remove me' the moment it's said. Your reputation is the asset; we treat it like one.
A built-in journalist database, told honestly
Press Pilot doesn't ship with its own media database today, and adding one is an expensive third-party API. We're talking with customers about whether it's worth the cost. For now you bring the relationships; we make them go further.
How it works
From story idea to per-journalist tracking.
Step 01
Upload or sync your list
Drop your CSV, connect a sheet or pull from your CRM. Press Pilot deduplicates, applies your tags and flags missing fields. Your list, your ownership.
Step 02
Brief the story
Three bullets is enough. The AI builds a draft pitch, suggests which segment of your list to send it to, and sets a sensible send window. You review and approve.
Step 03
Send, track, follow up
Personalised sends from your authenticated domain. Opens, clicks and replies tracked per journalist. The system nudges you on warm leads and silences cold ones.
Outcomes
What the right list and the right pitch do.
4x
more pitches sent per comms team, using lists they already own
without more hours
2.1x
higher reply rate vs. unsegmented blasts
thanks to per-journalist personalisation
0
embarrassing 'please remove me' moments
across the pilot cohort
In the workspace
A clean release list, ready to pitch.
Press Releases
Manage your campaigns and communications.
Showing 7 releases
- DraftSpring trade mission lands £4.2m in new contracts11 Apr, 2026
- DraftMember network responds to skills-funding shake-up27 Mar, 2026
- SentCoastal members report record visitor spend27 Mar, 2026
- SentThree independents extend hours for festival week24 Mar, 2026
- DraftApprenticeship hires hit record across members24 Mar, 2026
- DraftWelcome to a new member: Greenfield Engineering21 Mar, 2026
- SentSpring lookbook from member venues, your weekend guide13 Mar, 2026
Common questions
Pitching, common questions.
Why don't you include a built-in journalist database?+
Honestly, because the good ones cost a fortune to license and most small comms teams already have better, more relevant lists than any directory does. We'd rather pass that cost saving on. We're actively talking to customers about whether to add it as a paid add-on for teams that don't have a list at all.
Can I sync from my CRM?+
Yes, via CSV today, and via direct integration with HubSpot, Salesforce and Pipedrive on Growth and Anchor plans. Your CSM scopes the integration in week one.
Do you support international sending?+
Yes. Sending works globally; the value of the platform is in your own list. UK, IE, US, CA and AU are where most pilot customers operate today.
What happens if a journalist unsubscribes?+
They're flagged across the workspace immediately. No-one in your team can pitch them again from Press Pilot until the flag is cleared. Reputation is non-negotiable.
Let's give your comms team a quieter Friday.
A 30-minute demo, tailored to your organisation. No slideware. We'll use your real partner list and show you what week one would actually look like.
Book a demoOr read the 30-day plan before you commit.