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Customer stories

The receipts. Real teams, real numbers.

We are early, deliberately. These are the organisations who've run Press Pilot for at least a full quarter, with results audited against their own baselines.

Featured story · DMO · 240 partners · UK

How a 4-person DMO doubled its press coverage in a quarter.

Visit Anchorbay went from chasing partners on Friday afternoons to running a weekly editorial newsroom across hotels, attractions and food.

2.1×

Coverage volume, Q1 vs Q4

12 hrs

Team time back / week

£0

Net new agency spend

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More stories

A small library, growing weekly.

Old Town BID · BID · 380 levy payers · UK

Renewal ballot won, with the receipts to match.

A weekly news cadence and a board-ready dashboard turned levy-payer perception around in time for the renewal vote.

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Highland Coast DMO · DMO · 410 partners · UK

Turning member events into national travel-press inches.

Targeted pitching to vetted travel-desk contacts produced a 3× lift in tier-1 mentions within two quarters.

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Methodology

How we count, and what we won't count.

Numbers on this site are measured across 14 pilot organisations between July and December 2025. Each customer set a baseline (coverage volume, pitched-story count, hours-on-PR self-report) in their first two weeks. We compared the same metrics at the end of a full quarter.

We do not use AVE (advertising value equivalent). We don't average reach across all coverage to inflate the headline. Where a result is from a single customer, we say so.

A handful of the teams running Press Pilot today

Visit Anchorbay
Highland Coast
Old Town BID
Cape Chamber
Maritime Trust
Northshore DMO

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