Resources
Practical PR ideas for small comms teams.
Articles, playbooks and benchmarks for the people doing the most with the least. Read what's useful. Skip what isn't.
Featured · Guide
12 min playbook · Updated this month
By Maeve Connell, Head of Customer Success
The Member-Story Playbook
A complete field guide to collecting, drafting and pitching member stories without burning out your comms team.
Read the playbookArticleReporting
How to write a board-ready coverage report (without lying with averages)
By Maeve Connell 6 min read
ArticlePitching
What journalists actually want from your local press list
By Tom Albright 4 min read
GlossaryReporting
Earned media, share of voice, AVE, and what to use instead
By Press Pilot team Glossary
GuideStrategy
The BID renewal evidence pack: what counts, what doesn't
By Eleanor Pike 9 min read
ArticlePitching
Pitching with embargoes: a five-step checklist
By Tom Albright 5 min read
Case studyOperations
How a 4-person DMO doubled its press coverage in a quarter
By Visit Anchorbay Case study
ArticleOperations
The 30-minute monthly stand-up that replaces a weekly comms meeting
By Maeve Connell 5 min read
GuideStrategy
A small comms team's guide to surviving a crisis news cycle
By Eleanor Pike 11 min read
ArticleReporting
Why share-of-voice matters more than reach for membership orgs
By Press Pilot team 7 min read